Reach Out
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Company Name: NBC - The Biggest Loser
Type: Reality Show's Website
Service Rendered: Programming
Technology Used: Moveable Type CMS
Website: www.biggestloser.com

Description

The first reality series where everybody "loses," The Biggest Loser challenges and encourages overweight contestants to shed pounds in a safe and recommended manner through comprehensive diet and exercise as they compete for a grand prize of $250,000 which airs on NBC. Hosted by Alison Sweeney (Days of our Lives), the series provides the contestants with challenges, temptations, weigh-ins and eliminations until the final contestant remains to claim the title of "the biggest loser." bGlobal was responsible for implementing a fully customizable Content Management System for the site, in this case Movable Type to allow the show producers to make changes and updates to the site on the fly. bGlobal also implemented a number of strategies to increase awareness and sales of goods available on this amazing site.

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