Company Name: Home Box Office
Type: Online Reader
Service Rendered: Programming
Technology Used: Flash
Website: www.hbo.com/trueblood

Description

bGlobal was tasked to create a unique and compelling online reader to serve as the prequel for their upcoming TV series, True Blood. HBO’s goal was to have fresh content created that complimented the series and utilized new platforms of distribution to lure in fans of Alan Ball and the series of novels the show is based on. The comic’s goal was to engage fans in the TV series before it even started, creating buzz and acting as another tool in the show’s extensive marketing campaign. The online reader launched online at HBO.com/TrueBlood and featured new story installations weekly.